The Brand Equity Gut Check™
5 Strategic Decisions. One Real Life Inflation Storm.

You’re handed the reins mid-crisis.
Inflation’s rising. Budgets shrinking. Brand on the line.This tool gives you 5 tough scenarios.
Real trade-offs. No perfect answers.Made for marketers and finance thinkers.
Built as part of a final-year dissertation at TU Dublin.

• → Start the Gut Check

Used in academic research. No data stored.
You get your result at the end.